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Cyber chain management /
This position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2004.
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| Colección: | Business process management journal ;
v. 10, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |