Cargando…

Surviving transformation : lessons from GM's surprising turnaround /

Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barabba, Vincent P., 1934-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2004.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.
Descripción Física:1 online resource (xxiv, 256 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 237-244) and index.
ISBN:1423720695
9781423720690
1280427876
9781280427879
9780195346817
0195346815