Surviving transformation : lessons from GM's surprising turnaround /
Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxford ; New York :
Oxford University Press,
2004.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience. |
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Descripción Física: | 1 online resource (xxiv, 256 pages) : illustrations |
Bibliografía: | Includes bibliographical references (pages 237-244) and index. |
ISBN: | 1423720695 9781423720690 1280427876 9781280427879 9780195346817 0195346815 |