Surviving transformation : lessons from GM's surprising turnaround /

Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barabba, Vincent P., 1934-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2004.
Temas:
General Motors Corporation > Management > Case studies.
General Motors Corporation > Gestion > Cas, Études de.
General Motors Corporation
Automobile industry and trade > United States > Management > Case studies.
Organizational change > United States > Case studies.
Automobiles > Industrie et commerce > États-Unis > Gestion > Études de cas.
Changement organisationnel > États-Unis > Études de cas.
BUSINESS & ECONOMICS > Structural Adjustment.
Automobile industry and trade > Management
Management
Organizational change
General Motors Corporation.
Auto-industrie.
Organisatieverandering.
United States
Case studies
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