Cargando…
Data mining techniques : for marketing, sales, and customer relationship management /
* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining techni...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis :
Wiley,
©2004.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocm55141423 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 040514s2004 inuab o 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d YDXCP |d OCLCQ |d HNW |d TUU |d OCLCQ |d ADU |d E7B |d TEFOD |d EBLCP |d TEF |d IDEBK |d REDDC |d BAKER |d DKDLA |d QT5 |d OCLCQ |d OCLCF |d OCLCQ |d AU@ |d MHW |d DEBSZ |d NLGGC |d OCLCO |d OCLCQ |d TEFOD |d OCLCQ |d AZK |d CNNOR |d SUR |d MOR |d PIFBR |d ZCU |d MERUC |d OCLCQ |d SAV |d OCLCQ |d WY@ |d U3W |d LUE |d UUM |d BRL |d STF |d WRM |d ICG |d INT |d TOF |d NRAMU |d MOQ |d VT2 |d OCLCQ |d A6Q |d OCLCQ |d DKC |d OCLCQ |d OL$ |d UMK |d UHL |d SFB |d INARC |d UKCRE |d LDP |d OCLCQ |d UKAHL |d AJS |d OCLCO |d UKEHC |d EUN |d SDF |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL | ||
| 015 | |a GBA4Z4172 |2 bnb | ||
| 016 | 7 | |a 011615371 |2 Uk | |
| 019 | |a 55855039 |a 60585097 |a 70720207 |a 271809716 |a 488560070 |a 531162479 |a 614842410 |a 647475460 |a 650969949 |a 722441037 |a 793543786 |a 961641132 |a 962604762 |a 984884336 |a 988437568 |a 991913019 |a 992090032 |a 1037417150 |a 1037770402 |a 1038580006 |a 1045536266 |a 1076319730 |a 1081185108 |a 1102529250 |a 1113744136 |a 1125476426 |a 1128011291 |a 1135400327 |a 1136176608 |a 1148791929 |a 1153500528 |a 1156860472 |a 1200070049 |a 1224819541 | ||
| 020 | |a 0764569074 |q (electronic bk.) | ||
| 020 | |a 9780764569074 |q (electronic bk.) | ||
| 020 | |a 9780471470649 |q (paper/website) | ||
| 020 | |a 0471470643 |q (paper/website) | ||
| 029 | 1 | |a AU@ |b 000043265782 | |
| 029 | 1 | |a AU@ |b 000043497789 | |
| 029 | 1 | |a AU@ |b 000053013298 | |
| 029 | 1 | |a DEBBG |b BV044078014 | |
| 029 | 1 | |a DEBSZ |b 396051847 | |
| 029 | 1 | |a NZ1 |b 14258628 | |
| 029 | 1 | |a NZ1 |b 9722109 | |
| 035 | |a (OCoLC)55141423 |z (OCoLC)55855039 |z (OCoLC)60585097 |z (OCoLC)70720207 |z (OCoLC)271809716 |z (OCoLC)488560070 |z (OCoLC)531162479 |z (OCoLC)614842410 |z (OCoLC)647475460 |z (OCoLC)650969949 |z (OCoLC)722441037 |z (OCoLC)793543786 |z (OCoLC)961641132 |z (OCoLC)962604762 |z (OCoLC)984884336 |z (OCoLC)988437568 |z (OCoLC)991913019 |z (OCoLC)992090032 |z (OCoLC)1037417150 |z (OCoLC)1037770402 |z (OCoLC)1038580006 |z (OCoLC)1045536266 |z (OCoLC)1076319730 |z (OCoLC)1081185108 |z (OCoLC)1102529250 |z (OCoLC)1113744136 |z (OCoLC)1125476426 |z (OCoLC)1128011291 |z (OCoLC)1135400327 |z (OCoLC)1136176608 |z (OCoLC)1148791929 |z (OCoLC)1153500528 |z (OCoLC)1156860472 |z (OCoLC)1200070049 |z (OCoLC)1224819541 | ||
| 037 | |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 037 | |a F9D17AB4-BC5B-4D2E-9C02-F7647D4A493A |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.125 |b .B47 2004eb | |
| 072 | 7 | |a BUS |x 094000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Berry, Michael J. A. | |
| 245 | 1 | 0 | |a Data mining techniques : |b for marketing, sales, and customer relationship management / |c Michael J.A. Berry, Gordon S. Linoff. |
| 250 | |a 2nd ed. | ||
| 260 | |a Indianapolis : |b Wiley, |c ©2004. | ||
| 300 | |a 1 online resource (xxv, 643 pages) : |b illustrations, 1 map | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a * Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 2 | |a Data Mining | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 6 | |a Marketing |x Informatique. | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Business |x Data processing |2 fast | |
| 650 | 7 | |a Data mining |2 fast | |
| 650 | 7 | |a Marketing |x Data processing |2 fast | |
| 700 | 1 | |a Linoff, Gordon. | |
| 758 | |i has work: |a Data mining techniques (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFPJpmbgHp7XcBT6KWyHkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Berry, Michael J.A. |t Data mining techniques. |b 2nd ed. |d Indianapolis : Wiley, ©2004 |z 0471470643 |w (DLC) 2003026693 |w (OCoLC)53896596 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=183845 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH14539921 | ||
| 938 | |a Baker & Taylor |b BKTY |c 50.00 |d 37.50 |i 0471470643 |n 0004350858 |s active | ||
| 938 | |a EBSCOhost |b EBSC |n 108584 | ||
| 938 | |a Internet Archive |b INAR |n dataminingtechni02ndberr | ||
| 938 | |a YBP Library Services |b YANK |n 2338674 | ||
| 994 | |a 92 |b IZTAP | ||