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Data mining techniques : for marketing, sales, and customer relationship management /

* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining techni...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berry, Michael J. A.
Otros Autores: Linoff, Gordon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis : Wiley, ©2004.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo