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Growing your business in emerging markets : promise and perils /
Annotation The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, CT :
Quorum,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""Acknowledgments""; ""Global Manifest Destiny""; ""The Promise of Emerging Markets""; ""Perils: The Inherent Realities of Emerging Markets""; ""Seizing the Advantage: Defining Your CompanyÃŒs Role in Emerging Markets""; ""The Local Presence: Selecting and Recruiting Emerging Market Distributors""; ""Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors""; ""Bound Relationships: The Distributor Agreement""
- The Final Imperative: Forging Global Manifest DestinyAppendix: Emerging Market Local Information Sources
- Selected Bibliography
- Index