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Growing your business in emerging markets : promise and perils /

Annotation The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Caslione, John A.
Otros Autores: Thomas, Andrew R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, CT : Quorum, 2000.
Temas:
Acceso en línea:Texto completo