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Growing your business in emerging markets : promise and perils /
Annotation The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, CT :
Quorum,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Caslione, John A. | |
| 245 | 1 | 0 | |a Growing your business in emerging markets : |b promise and perils / |c John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan. |
| 260 | |a Westport, CT : |b Quorum, |c 2000. | ||
| 300 | |a 1 online resource (xvi, 253 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (page 249) and index. | ||
| 520 | 8 | |a Annotation The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world. Global business strategy can no longer be focused on only one country or region; the risks are too great. Only when a truly global company develops a holistic and global perspective and implements proven strategies can the success in the new global economy be achieved. | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""Acknowledgments""; ""Global Manifest Destiny""; ""The Promise of Emerging Markets""; ""Perils: The Inherent Realities of Emerging Markets""; ""Seizing the Advantage: Defining Your CompanyÃŒs Role in Emerging Markets""; ""The Local Presence: Selecting and Recruiting Emerging Market Distributors""; ""Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors""; ""Bound Relationships: The Distributor Agreement"" | |
| 505 | 8 | |a The Final Imperative: Forging Global Manifest DestinyAppendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Marketing |z Developing countries. | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a Developing countries |2 fast | |
| 700 | 1 | |a Thomas, Andrew R. | |
| 776 | 0 | 8 | |i Print version: |a Caslione, John A. |t Growing your business in emerging markets. |d Westport, CT : Quorum, 2000 |w (DLC) 99056359 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3000568 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL3000568 | ||
| 938 | |a YBP Library Services |b YANK |n 2733477 | ||
| 994 | |a 92 |b IZTAP | ||