Advertising and identity in Europe : the I of the beholder /

As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Cannon, Jackie, Baubeta, Patricia Anne Odber de, 1953-, Warner, Ian Robin, 1940-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bristol, UK ; Portland, OR : Intellect, 2000.
Temas:
Advertising > Social aspects > Europe.
Identity (Psychology) > Europe.
Publicité > Aspect social > Europe.
Identité (Psychologie) > Europe.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Social aspects
Identity (Psychology)
Reclame.
Sociale identiteit.
Sociale aspecten.
Europe
Europa (geografie)
Congressen (vorm)
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