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Advertising and consumer citizenship : gender, images, and rights /
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Co...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2000.
|
| Colección: | Transformations.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cronin, Anne M., |d 1967- | |
| 245 | 1 | 0 | |a Advertising and consumer citizenship : |b gender, images, and rights / |c Anne M. Cronin. |
| 260 | |a London : |b Routledge, |c 2000. | ||
| 300 | |a 1 online resource (x, 179 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 380 | |a Bibliography | ||
| 490 | 1 | |a Transformations | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index. | |
| 520 | |a Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Sex role in advertising. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Rôle selon le sexe dans la publicité. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Sex role in advertising |2 fast | |
| 650 | 7 | |a Advertising. |2 hilcc | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 758 | |i has work: |a Advertising and consumer citizenship (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG3dY7jqV8KJY6JyqPKhf3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Cronin, Anne M., 1967- |t Advertising and consumer citizenship. |d London : Routledge, 2000 |w (DLC) 00030518 |
| 830 | 0 | |a Transformations. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=241746 |z Texto completo |
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