Advertising and consumer citizenship : gender, images, and rights /

Mostrar otras versiones (1)

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Co...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cronin, Anne M., 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2000.
Colección:Transformations.
Temas:
Advertising > Psychological aspects.
Consumer behavior.
Sex role in advertising.
Publicité > Aspect psychologique.
Consommateurs > Comportement.
Rôle selon le sexe dans la publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Psychological aspects
Consumer behavior
Sex role in advertising
Advertising.
Commerce.
Business & Economics.
Business and Management.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares