Advertising and consumer citizenship : gender, images, and rights /

Mostrar otras versiones (1)

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Co...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cronin, Anne M., 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2000.
Colección:Transformations.
Temas:
Advertising > Psychological aspects.
Consumer behavior.
Sex role in advertising.
Publicité > Aspect psychologique.
Consommateurs > Comportement.
Rôle selon le sexe dans la publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Psychological aspects
Consumer behavior
Sex role in advertising
Advertising.
Commerce.
Business & Economics.
Business and Management.
Acceso en línea:Texto completo
Descripción
Sumario:Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Descripción Física:1 online resource (x, 179 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0203991893
9780203991893
0415223237
9780415223232
9780415223249
0415223245
9786610108169
6610108161
9781134595181
1134595182

Ejemplares similares