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Digital marketing : global strategies from the world's leading experts /
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
J. Wiley,
2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foundations
- The Challenge of Digital Marketing / Jerry Wind, Vijay Mahajan
- The Digital Technological Environment / Timothy W. Ruefli, Andrew Whinston, Robert R. Wiggins
- Infrastructure for E-Business / Rajeev Kohli
- Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies / Eric K. Clemons, Stephen P. Bradley
- Economic Perspectives on Digital Marketing / Anitesh Barua, Preyas S. Desai, Raj Srivastava
- Digital Marketing and the Exchange of Knowledge / Thomas Davenport, Sirkka L. Jarvenpaa
- Consumer Behavior and Market Research
- Consumer Behavior in Digital Environments / Utpal (Paul) Dholakia, Richard P. Bagozzi
- The Internet Buyer / David J. Reibstein
- Rethinking Market Research in the Digital World / Raymond R. Burke, Arvind Rangaswamy, Sunil Gupta
- Data Mining Digital Customers / Nissan Levin, Jacob Zahavi
- Implementation
- Technology-Driven Demand: Implications for the Supply Chain / Marshall Fisher, David J. Reibstein
- New Offering Realization in the Networked Digital Environment / Sridhar Balasubramanian, Vish V. Krishnan, Mohanbir Sawhney
- Digital Marketing Communication / John Deighton, Patrick Barwise
- Pricing Opportunities in the Digital Age / Hermann Simon, Hans Schumann.