Digital marketing : global strategies from the world's leading experts /

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from t...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wind, Yoram (Autor), Mahajan, Vijay (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : J. Wiley, 2001.
Temas:
Internet marketing.
Consumer behavior.
Electronic commerce.
Marketing sur Internet.
Consommateurs > Comportement.
Commerce électronique.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Consumer behavior
Electronic commerce
Internet marketing
E-commerce.
Internet.
Marketing.
Consumentengedrag.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares