Cargando…
Digital marketing : global strategies from the world's leading experts /
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
J. Wiley,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocm48139584 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 010518s2001 nyua ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d YDXCP |d OCLCQ |d EBLCP |d EXW |d OCLCQ |d MHW |d HNW |d TUU |d OCLCQ |d TNF |d OCLCQ |d ZCU |d OCLCF |d OCLCQ |d TEFOD |d IDEBK |d IOD |d E7B |d DKDLA |d OCLCO |d OCLCQ |d NLGGC |d OCLCQ |d MERUC |d TEFOD |d OCLCQ |d D6H |d AZK |d OCLCQ |d MWM |d COCUF |d CNNOR |d SUR |d MOR |d PIFBR |d OCLCQ |d SAV |d OCLCQ |d U3W |d MNS |d RCC |d BRL |d STF |d WRM |d OCLCQ |d CEF |d NRAMU |d ICG |d OCLCQ |d INT |d VT2 |d TOF |d OCLCQ |d WYU |d BRX |d G3B |d DKC |d OCLCQ |d NOC |d VVJ |d UKCRE |d BOL |d INARC |d OCLCO |d OCLCQ |d IOY |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 53825765 |a 232160778 |a 488314398 |a 532331548 |a 535966455 |a 612797996 |a 614629040 |a 646705444 |a 722093798 |a 727987216 |a 814354958 |a 888752917 |a 961686899 |a 961689955 |a 962646832 |a 962674108 |a 970750502 |a 984885234 |a 988523780 |a 992095262 |a 1020533934 |a 1037382605 |a 1037736378 |a 1038678484 |a 1044069050 |a 1045489163 |a 1053020251 |a 1055371601 |a 1055842777 |a 1056268581 |a 1060828362 |a 1062899665 |a 1074440651 |a 1081281040 |a 1087233630 |a 1114475694 |a 1123882276 |a 1125404069 |a 1128019822 |a 1135442034 |a 1136174639 |a 1153523083 |a 1228555055 |a 1285570851 | ||
| 020 | |a 0471008753 |q (electronic bk.) | ||
| 020 | |a 9780471008750 |q (electronic bk.) | ||
| 020 | |a 9780471361220 | ||
| 020 | |a 0471361224 | ||
| 020 | |z 0471361224 |q (cloth ; |q alk. paper) | ||
| 029 | 1 | |a AU@ |b 000053246015 | |
| 029 | 1 | |a AU@ |b 000055602564 | |
| 029 | 1 | |a AU@ |b 000065666726 | |
| 029 | 1 | |a DEBBG |b BV044074638 | |
| 029 | 1 | |a NZ1 |b 11632888 | |
| 029 | 1 | |a NZ1 |b 13657176 | |
| 035 | |a (OCoLC)48139584 |z (OCoLC)53825765 |z (OCoLC)232160778 |z (OCoLC)488314398 |z (OCoLC)532331548 |z (OCoLC)535966455 |z (OCoLC)612797996 |z (OCoLC)614629040 |z (OCoLC)646705444 |z (OCoLC)722093798 |z (OCoLC)727987216 |z (OCoLC)814354958 |z (OCoLC)888752917 |z (OCoLC)961686899 |z (OCoLC)961689955 |z (OCoLC)962646832 |z (OCoLC)962674108 |z (OCoLC)970750502 |z (OCoLC)984885234 |z (OCoLC)988523780 |z (OCoLC)992095262 |z (OCoLC)1020533934 |z (OCoLC)1037382605 |z (OCoLC)1037736378 |z (OCoLC)1038678484 |z (OCoLC)1044069050 |z (OCoLC)1045489163 |z (OCoLC)1053020251 |z (OCoLC)1055371601 |z (OCoLC)1055842777 |z (OCoLC)1056268581 |z (OCoLC)1060828362 |z (OCoLC)1062899665 |z (OCoLC)1074440651 |z (OCoLC)1081281040 |z (OCoLC)1087233630 |z (OCoLC)1114475694 |z (OCoLC)1123882276 |z (OCoLC)1125404069 |z (OCoLC)1128019822 |z (OCoLC)1135442034 |z (OCoLC)1136174639 |z (OCoLC)1153523083 |z (OCoLC)1228555055 |z (OCoLC)1285570851 | ||
| 037 | |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 037 | |a 156D7D17-417B-4E9A-A004-0B83F729B785 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.1265 |b .W56 2001eb | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wind, Yoram., |e author. | |
| 245 | 1 | 0 | |a Digital marketing : |b global strategies from the world's leading experts / |c by Jerry Wind and Vijay Mahajan. |
| 260 | |a New York : |b J. Wiley, |c 2001. | ||
| 300 | |a 1 online resource (x, 416 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Foundations -- |t The Challenge of Digital Marketing / |r Jerry Wind, Vijay Mahajan -- |t The Digital Technological Environment / |r Timothy W. Ruefli, Andrew Whinston, Robert R. Wiggins -- |t Infrastructure for E-Business / |r Rajeev Kohli -- |t Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies / |r Eric K. Clemons, Stephen P. Bradley -- |t Economic Perspectives on Digital Marketing / |r Anitesh Barua, Preyas S. Desai, Raj Srivastava -- |t Digital Marketing and the Exchange of Knowledge / |r Thomas Davenport, Sirkka L. Jarvenpaa -- |t Consumer Behavior and Market Research -- |t Consumer Behavior in Digital Environments / |r Utpal (Paul) Dholakia, Richard P. Bagozzi -- |t The Internet Buyer / |r David J. Reibstein -- |t Rethinking Market Research in the Digital World / |r Raymond R. Burke, Arvind Rangaswamy, Sunil Gupta -- |t Data Mining Digital Customers / |r Nissan Levin, Jacob Zahavi -- |t Implementation -- |t Technology-Driven Demand: Implications for the Supply Chain / |r Marshall Fisher, David J. Reibstein -- |t New Offering Realization in the Networked Digital Environment / |r Sridhar Balasubramanian, Vish V. Krishnan, Mohanbir Sawhney -- |t Digital Marketing Communication / |r John Deighton, Patrick Barwise -- |t Pricing Opportunities in the Digital Age / |r Hermann Simon, Hans Schumann. |
| 520 | |a The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 1 | 7 | |a E-commerce. |2 gtt |
| 650 | 1 | 7 | |a Internet. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Consumentengedrag. |0 (NL-LeOCL)078475171 |2 gtt |
| 700 | 1 | |a Mahajan, Vijay, |e author. | |
| 758 | |i has work: |a Digital marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFRG43xWwhrjvCkpVK3RKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Wind, Yoram. |t Digital marketing. |d New York : J. Wiley, 2001 |z 0471361224 |w (DLC) 00039236 |w (OCoLC)43851535 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=117489 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL117489 | ||
| 938 | |a ebrary |b EBRY |n ebr10001754 | ||
| 938 | |a EBSCOhost |b EBSC |n 56681 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 34095 | ||
| 938 | |a Internet Archive |b INAR |n digitalmarketing0000wind | ||
| 938 | |a YBP Library Services |b YANK |n 2297565 | ||
| 994 | |a 92 |b IZTAP | ||