Digital marketing : global strategies from the world's leading experts /

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wind, Yoram (Autor), Mahajan, Vijay (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : J. Wiley, 2001.
Temas:
Internet marketing.
Consumer behavior.
Electronic commerce.
Marketing sur Internet.
Consommateurs > Comportement.
Commerce électronique.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Consumer behavior
Electronic commerce
Internet marketing
E-commerce.
Internet.
Marketing.
Consumentengedrag.
Acceso en línea:Texto completo
Descripción
Sumario:The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Descripción Física:1 online resource (x, 416 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0471008753
9780471008750
9780471361220
0471361224

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