Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

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Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Christiansen, Paul (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, [2017]
Temas:
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Film, Media, and Communication.
Media Studies.
SOCIAL SCIENCE / Anthropology / Cultural & Social.
Music, political ads, US presidential campaigns.
Acceso en línea:Texto completo
Texto completo
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Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016.
por Christiansen, Paul
Publicado 2017
Texto completo
Electrónico eBook
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