Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Amsterdam :
Amsterdam University Press,
[2017]
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
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