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Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Amsterdam University Press,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Christiansen, Paul, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Orchestrating Public Opinion : |b How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 / |c Paul Christiansen. |
| 264 | 1 | |a Amsterdam : |b Amsterdam University Press, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (256 p.) : |b 9 halftones, 5 line drawings | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Table Of Contents -- |t Acknowledgments -- |t Introduction -- |t 1. The Age Of Innocence: 1952 -- |t 2. Still Liking Ike: 1956 -- |t 3. The New Frontier: 1960 -- |t 4. Daisies For Peace: 1964 -- |t 5. This Time Vote Like Your Whole World Depended On It: 1968 -- |t 6. Nixon Now! 1972 -- |t 7. A Leader, For A Change: 1976 -- |t 8. The Ayatollah Casts A Vote: 1980 -- |t 9. Morning In America: 1984 -- |t 10. Horton Hears A "Who?": 1988 -- |t 11. It'S The Economy, Stupid! 1992 -- |t 12. At Millennium'S End: 1996 -- |t 13. Bush V. Gore: 2000 -- |t 14. Mourning In America: 2004 -- |t 15. Whatever It Takes: 2004, Continued -- |t 16. Yes, We Can: 2008 -- |t 17. The 47% Solution: 2012 -- |t 18. #Demexit: 2016 -- |t Conclusion -- |t Appendix 1. Interview With Jim Cole -- |t Appendix 2. Interview With Matthew Nicholl -- |t Glossary Of Selected Musical Terms -- |t Bibliography -- |t Index |
| 506 | 0 | |a Open Access |u https://purl.org/coar/access_right/c_abf2 |f unrestricted online access |2 star | |
| 520 | |a Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 540 | |a This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: |u https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022) | |
| 650 | 0 | |a Music in advertising |z United States |y 20th century. | |
| 650 | 0 | |a Music in advertising |z United States |y 21st century. | |
| 650 | 0 | |a Music |x Political aspects |z United States |x History |y 20th century. | |
| 650 | 0 | |a Music |x Political aspects |z United States |x History |y 21st century. | |
| 650 | 4 | |a Film, Media, and Communication. | |
| 650 | 4 | |a Media Studies. | |
| 650 | 7 | |a SOCIAL SCIENCE / Anthropology / Cultural & Social. |2 bisacsh | |
| 653 | |a Music, political ads, US presidential campaigns. | ||
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t AUP eBook Package 2016-2018 |z 9783110667318 |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t AUP eBook Package Backlist 2015-2017 |z 9783110606447 |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Amsterdam University Press Complete eBook-Package 2017 |z 9783110662849 |
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| 856 | 4 | 0 | |u https://degruyter.uam.elogim.com/isbn/9789048531677 |7 0 |z Texto completo |
| 912 | |a 978-3-11-060644-7 AUP eBook Package Backlist 2015-2017 |c 2015 |d 2017 | ||
| 912 | |a 978-3-11-066284-9 Amsterdam University Press Complete eBook-Package 2017 |b 2017 | ||
| 912 | |a 978-3-11-066731-8 AUP eBook Package 2016-2018 |c 2016 |d 2018 | ||
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