Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

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Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Christiansen, Paul (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, [2017]
Temas:
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Film, Media, and Communication.
Media Studies.
SOCIAL SCIENCE / Anthropology / Cultural & Social.
Music, political ads, US presidential campaigns.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.
Descripción Física:1 online resource (256 p.) : 9 halftones, 5 line drawings
ISBN:9789048531677
9783110667318
9783110606447
9783110662849
Acceso:Open Access

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