Black Culture, Inc. : How Ethnic Community Support Pays for Corporate America /

A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Banks, Patricia A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, CA : Stanford University Press, [2022]
Colección:Culture and Economic Life
Temas:
African American arts > Finance.
Art patronage > United States.
Corporate sponsorship > Social aspects > United States.
Corporate sponsorship > United States.
Corporations > Public relations > United States.
Ethnic arts > United States > Finance.
Social responsibility of business > United States.
SOCIAL SCIENCE / Ethnic Studies / African American Studies.
African Americans.
advertising.
art patronage.
consumers.
corporate sponsorship.
culture.
diversity.
marketing.
philanthropy.
race and ethnicity.
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