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Broccoli and Desire : Global Connections and Maya Struggles in Postwar Guatemala /

This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethnographic fieldwork among superm...

Descripción completa

Detalles Bibliográficos
Autores principales: Fischer, Edward F. (Autor), Benson, Peter (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, CA : Stanford University Press, [2022]
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.
Descripción Física:1 online resource (224 p.) : 1 table, 1 figure, 2 illustrations, 1 map
ISBN:9781503625952
9783110704204
Acceso:restricted access