Culture and Commerce : The Value of Entrepreneurship in Creative Industries /

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Khaire, Mukti (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, CA : Stanford University Press, [2020]
Temas:
Arts > Economic aspects.
Arts > Marketing.
Cultural industries.
Entrepreneurship.
creative industries.
creators.
cultural change.
cultural goods.
digitalization.
entrepreneurship.
intermediaries.
markets.
novel artworks.
radical innovation.
BUSINESS & ECONOMICS / Consumer Behavior.
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