The Next Frontier of Restaurant Management : Harnessing Data to Improve Guest Service and Enhance the Employee Experience /

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The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Awan, Saqib (Contribuidor), Borchgrevink, Carl P. (Contribuidor), Collier, Joel E. (Contribuidor), Curry, Benjamin (Contribuidor), Gomez, Miguel (Contribuidor), Gupta, Sachin (Contribuidor), Kacmar, K. Michele (Contribuidor), Kimes, Sheryl E. (Contribuidor), Maynard, Mark (Contribuidor, Editor ), McLaughlin, Edward (Contribuidor), Parikh, Ron (Contribuidor), Robson, Stephani K. A. (Contribuidor), Suri, Rajat (Contribuidor), Susskind, Alex M. (Contribuidor, Editor ), Viccari, Anthony (Contribuidor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca, NY : Cornell University Press, [2019]
Colección:Cornell Hospitality Management: Best Practices
Temas:
Restaurant management.
Business (General).
History Of Technology.
Labor History.
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism.
desirable ambiance.
healthy company culture.
improve guest and employee experiences.
promote loyalty.
restaurant management.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management:* Creating and preserving a healthy company culture* Developing and upholding standards of service* Successfully navigating guest complaints to promote loyalty* Creating a desirable (and profitable) ambiance* Harnessing technology to improve guest and employee experiences* Mentoring employeesMaynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Descripción Física:1 online resource (258 p.) : 33 charts
ISBN:9781501736520
9783110651980
9783110610765
9783110664232
9783110606065
9783110610130
Acceso:restricted access

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