Communicating When Your Company is Under Siege /

Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public rel...

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Detalles Bibliográficos
Autor principal: Pinsdorf, Marion (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Fordham University Press, [2022]
Temas:
BUSINESS & ECONOMICS / Business Communication / General.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface/Memo
  • Acknowledgments
  • 1. Turbulent Times: The Kaleidoscope of Corporate Communications
  • 2. Bottom Line vs. Front Page: Corporate Relations with the Media
  • 3. Planning the Unplannable: Surviving Communications Crises
  • 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others
  • 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures
  • 6. Assets Don't Talk to Assets: Merging People and Cultures
  • 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths
  • 8. Winning with Communications
  • 9. Talking to Scared, Skeptical, Grasshopper Employees
  • 10. Understanding the Janus Manager: Communicators in Corporations
  • 11. Paths Around Pitfalls: Avoiding Communications Disasters
  • Glossary
  • Bibliography
  • About the Author
  • Index

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