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Communicating When Your Company is Under Siege /
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public rel...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Fordham University Press,
[2022]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis. |
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| Descripción Física: | 1 online resource (171 p.) |
| ISBN: | 9780823295333 9783111189604 9783110743296 |
| Acceso: | restricted access |