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Communicating When Your Company is Under Siege /
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public rel...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Fordham University Press,
[2022]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Pinsdorf, Marion, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Communicating When Your Company is Under Siege / |c Marion Pinsdorf. |
| 264 | 1 | |a New York, NY : |b Fordham University Press, |c [2022] | |
| 264 | 4 | |c ©1999 | |
| 300 | |a 1 online resource (171 p.) | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Preface/Memo -- |t Acknowledgments -- |t 1. Turbulent Times: The Kaleidoscope of Corporate Communications -- |t 2. Bottom Line vs. Front Page: Corporate Relations with the Media -- |t 3. Planning the Unplannable: Surviving Communications Crises -- |t 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others -- |t 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures -- |t 6. Assets Don't Talk to Assets: Merging People and Cultures -- |t 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths -- |t 8. Winning with Communications -- |t 9. Talking to Scared, Skeptical, Grasshopper Employees -- |t 10. Understanding the Janus Manager: Communicators in Corporations -- |t 11. Paths Around Pitfalls: Avoiding Communications Disasters -- |t Glossary -- |t Bibliography -- |t About the Author -- |t Index |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023) | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General. |2 bisacsh | |
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| 776 | 0 | |c print |z 9780823217847 | |
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