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Spreadable Media : Creating Value and Meaning in a Networked Culture /
How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media ind...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
New York University Press,
[2013]
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| Colección: | Postmillennial Pop ;
15 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |