What Were They Thinking? : Crisis Communication: The Good, the Bad, and the Totally Clueless /
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no subst...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New Brunswick, NJ :
Rutgers University Press,
[2008]
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
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