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What Were They Thinking? : Crisis Communication: The Good, the Bad, and the Totally Clueless /
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no subst...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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New Brunswick, NJ :
Rutgers University Press,
[2008]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |