Marketing Perishable Farm Products /

Studies the marketing of fruits, vegetables, dairy, and poultry products to point out the economic forces which underlie the marketing of these goods.

Detalles Bibliográficos
Autor principal: Adams, Arthur B. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [1968]
Colección:Studies in History, Economics, and Public Law
Temas:
BUSINESS & ECONOMICS / Industries / Agribusiness.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • CHAPTER I. Character And Significance of the Problem
  • The Scope of the Investigation
  • Extent of Trade in Perishable Produce
  • Seasonal Fluctuations in Prices of Perishables
  • Sectional Fluctuations in Prices of Perishables
  • Cost of Getting Perishables From Producers to Consumers
  • Losses from Decay of Perishables
  • Summary of the Social Costs incident to the Marketing of this Class of Goods
  • Causes of the Demand for a Reduction in the Cost of Marketing these Products
  • What Has Been Done to improve the Marketing of Perishables
  • Statistical Tables
  • CHAPTER II. The Present System of Marketing Perishables
  • Outline of the Machinery of the Market
  • Complications and Lack of Uniformity in Marketing Operations
  • Cost-factors of the Middleman System
  • Distinction between the Middleman Machinery and its Operators
  • Tables of Transportation Rates
  • CHAPTER III. Why the System is a Burden to Society
  • Reasons for Wide Fluctuations in Prices in Each Market
  • The Fundamental Economic Forces which Regulate Prices
  • How these Forces Regulate the Prices of Perishables
  • Sectional Margins in Prices: Causes
  • Causes of Losses from Deterioration
  • Causes for Wide Margins Between Farm Prices and Consumers' Prices
  • Summary of Factors to be Dealt With in Reducing the Social Costs of Marketing Perishables
  • Chapter IV. Reform of the Marketing Processes or Machinery
  • Suggested Programs of Reform
  • Limitations of Direct Marketing
  • Finding Consumers
  • Transferring the goods to Consumers
  • Economic Value of Marketing Machinery for Perishables
  • Reduction of the Cost of Marketing through Simplification of the Processes
  • Sales by Producers
  • Sales by Professional Shippers
  • Purchases by Retailers
  • Simplification of Marketing Processes through Cooperation and Municipal Markets
  • Farmers' Cooperative Marketing Associations
  • Consumers' Cooperative Stores
  • Municipal Markets
  • Summary
  • Chapter V. Reduction of Costs of Performing the Marketing Processes
  • Through Government Market Departments or Bureaus
  • Standardization of Grades and Packages
  • Elimination of Unfair Business Practices
  • Organizing Market Information
  • Regulation of Transportation, Refrigeration and Terminal Facilities
  • Investigative and Educational Work
  • Getting Efficient Market Departments
  • Reduction of the Costs Through Cooperative Associations
  • Reduction of Costs through Competition
  • Among Shippers
  • In the Wholesale Trade
  • In the Retail Trade
  • Chapter VI. Reduction of the Burdens of Marketing by Changing the Nature of the Goods and Area of Production
  • Reduction of the Perishability of the Goods
  • Cold-storage
  • Manufacturing
  • Producing Hardier Varieties
  • Reduction of Seasonal Production
  • Development of Varieties which have a Long Season of Harvesting
  • Widening the Area of Production for Different Goods
  • Development of Centralized Producing Sections
  • APPENDIX
  • A. The National Law for the Standardization of Apple Grades and Containers
  • B. Market Information of Peach Movement for One Day as given out by the Office of Markets of the U. S. Department of Agriculture

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