Partial Truths : How Fractions Distort Our Thinking /
A fast-food chain once tried to compete with McDonald's quarter-pounder by introducing a third-pound hamburger-only for it to flop when consumers thought a third pound was less than a quarter pound because three is less than four. Separately, a rash of suicides by teenagers who played Dungeons...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Columbia University Press,
[2022]
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Temas: | |
Acceso en línea: | Texto completo Texto completo |