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Partial Truths : How Fractions Distort Our Thinking /

A fast-food chain once tried to compete with McDonald's quarter-pounder by introducing a third-pound hamburger-only for it to flop when consumers thought a third pound was less than a quarter pound because three is less than four. Separately, a rash of suicides by teenagers who played Dungeons...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zimring, James C. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [2022]
Temas:
Acceso en línea:Texto completo
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