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If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth /
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Columbia University Press,
[2017]
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| Colección: | Columbia Business School Publishing
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |