Business, Not Politics : The Making of the Gay Market /

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In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sender, Katherine (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [2005]
Colección:Between Men-Between Women: Lesbian and Gay Studies
Temas:
Gay consumers > United States.
Lesbian consumers > United States.
Marketing > United States.
BUSINESS & ECONOMICS / Economics / General.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Frontmatter
  • CONTENTS
  • Acknowledgments
  • 1. The Business and Politics of Gay Marketing
  • 2. Evolution, Not Revolution
  • 3. Professional Homosexuals
  • 4. How Gay Is Too Gay?
  • 5. Selling America's Most Affluent Minority
  • 6. Neither Fish Nor Fowl
  • 7. Sex Sells
  • 8. Just Like You
  • APPENDIX 1. Pitching the Gay Market
  • APPENDIX 2. The Gay Marketers
  • NOTES
  • WORKS CITED
  • INDEX
  • Backmatter

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