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Business, Not Politics : The Making of the Gay Market /
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter o...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Columbia University Press,
[2005]
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| Colección: | Between Men-Between Women: Lesbian and Gay Studies
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |