Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette /

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted-and how the industry's disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street cor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wailoo, Keith (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : University of Chicago Press, [2021]
Temas:
African American consumers.
African Americans > Tobacco use > History > 20th century.
African Americans-History-20th century.
Consumers' preferences > United States.
Menthol cigarettes > Marketing > United States.
Menthol cigarettes > United States > History > 20th century.
Menthol cigarettes-United States-History-20th century.
Target marketing > United States.
HISTORY / General.
smoking, black, culture, history, kool, newport, salem, health, healthcare, public, medicine, marketing, ban, urban, activism.
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