Commercial Communication in the Digital Age : Information or Disinformation? /

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Grubenmann, Stephanie (Editor ), Rimscha, M. Bjørn (Editor ), Siegert, Gabriele (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : De Gruyter Mouton, [2017]
Colección:Age of Access? Grundfragen der Informationsgesellschaft ; 7.
Temas:
Communication in marketing.
Disinformation.
Advertising.
Information society in advertising.
Deceptive advertising.
Communication en marketing.
Désinformation.
Publicité mensongère.
Literature and literary studies.
TECHNOLOGY & ENGINEERING > General.
LANGUAGE ARTS & DISCIPLINES > General.
Advertising
Communication in marketing
Deceptive advertising
Disinformation
Information society in advertising
literature.
communication science.
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