Managerial Economics: Applications, Strategies and Tactics, 14th Edition

Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyd...

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Detalles Bibliográficos
Autor principal: James McGuigan (Autor)
Formato: Libro
Idioma:Inglés
Publicado: United States of America : Cengage Learning, 2016
United States of America :
Edición:14th edition
Temas:
Business & Economics/Economics/General
Education/Teaching Methods & Materials/General
Education/General
Acceso en línea:Texto completo
Descripción
Sumario:Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
Descripción Física:1 online resource
ISBN:9781305856400

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