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Strategic Management: Concepts and Cases: Competitiveness and Globalization, 12th Edition
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featu...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
United States of America :
Cengage Learning,
2016
United States of America : |
| Edición: | 12th edition |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. |
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| Descripción Física: | 1 online resource |
| ISBN: | 9781305856288 |