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Services Marketing: Concepts, Strategies, & Cases, 5th Edition

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also...

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Detalles Bibliográficos
Autor principal: K. Douglas Hoffman; John E.G. Bateson (Autor)
Formato: Libro
Idioma:Inglés
Publicado: United States of America : Cengage Learning, 2020
United States of America :
Edición:fifth edition
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
Descripción Física:1 online resource
ISBN:9781305855595