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MKTG, 13th Edition

MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life through timely examples showing how they're applied at the world's top companies every day.

Detalles Bibliográficos
Autor principal: Charles W. Lamb; Joe F. Hair; Carl McDaniel (Autor)
Formato: Libro
Idioma:Inglés
Publicado: United States of America : Cengage Learning, 2020
United States of America :
Edición:13th edition
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life through timely examples showing how they're applied at the world's top companies every day.
Descripción Física:1 online resource
ISBN:9780357127889