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Business Research Methods
This book provides business students -as well as business managers, research consultants and/or practitioners -the necessary knowledge, understanding and skills necessary to understand the nature of market research. It enables them to comprehend the relevance and applications of the main business re...
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| Formato: | Desconocido |
| Idioma: | Indeterminado |
| Publicado: |
España
España
2013-09-01 00:00:00
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| Acceso en línea: | Texto completo |
| Sumario: | This book provides business students -as well as business managers, research consultants and/or practitioners -the necessary knowledge, understanding and skills necessary to understand the nature of market research. It enables them to comprehend the relevance and applications of the main business research methods available to researchers in order to undertake successful research.The book is divided in fourteen chapters which explain the main roles of business research, including: the appropriate ways for collecting data, analyzing data, andpresenting information. |
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| Descripción Física: | 288 |
| ISBN: | 9788416701957 |