Cargando…

Product Research The Art and Science Behind Successful Product Launches /

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Raghavan, N. R. Srinivasa (Editor ), Cafeo, John A. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Dordrecht : Springer Netherlands : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Temas:
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Innovation and information sharing in product design
  • Improving Intuition in Product Development Decisions
  • Design Creativity Research
  • User Experience-Driven Wireless Services Development
  • Integrating Distributed Design Information in Decision-Based Design
  • Decision making in engineering design
  • The Mathematics of Prediction
  • An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design
  • Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems
  • Role of Robust Engineering in Product Development
  • Distributed Collaborative Designs: Challenges and Opportunities
  • Customer driven product definition
  • Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process - A Practitioner's Perspective
  • A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer
  • Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era
  • Quantitative methods for product planning
  • A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study
  • Project Risk Modelling and Assessment in New Product Development
  • Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models
  • Two Period Product Choice Models for Commercial Vehicles.