Product Research The Art and Science Behind Successful Product Launches /

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Raghavan, N. R. Srinivasa (Editor ), Cafeo, John A. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Dordrecht : Springer Netherlands : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Temas:
Engineering design.
Mathematical models.
Operations research.
Social sciences-Statistical methods.
Computer simulation.
Engineering Design.
Mathematical Modeling and Industrial Mathematics.
Operations Research and Decision Theory.
Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy.
Computer Modelling.
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