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Product Research The Art and Science Behind Successful Product Launches /
New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Dordrecht :
Springer Netherlands : Imprint: Springer,
2009.
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| Edición: | 1st ed. 2009. |
| Temas: | |
| Acceso en línea: | Texto Completo |