Product Research The Art and Science Behind Successful Product Launches /

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Raghavan, N. R. Srinivasa (Editor ), Cafeo, John A. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Dordrecht : Springer Netherlands : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Temas:
Engineering design.
Mathematical models.
Operations research.
Social sciences-Statistical methods.
Computer simulation.
Engineering Design.
Mathematical Modeling and Industrial Mathematics.
Operations Research and Decision Theory.
Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy.
Computer Modelling.
Acceso en línea:Texto Completo
Descripción
Sumario:New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design. The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.
Descripción Física:XII, 305 p. online resource.
ISBN:9789048128600

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