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Customer Processes in Business-to-Business Service Transactions
Services cannot be produced without the participation of the customer. The customer's impact on the efficiency and effectiveness of the service process implies significant consequences for service process management. Due to this fact, customer processes need to be taken more into account. Janin...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag,
2006.
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| Edición: | 1st ed. 2006. |
| Colección: | Business-to-Business-Marketing
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| Temas: | |
| Acceso en línea: | Texto Completo |