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Strategic Retail Management Text and International Cases /

"Strategic Retail Management - Text and International Cases" is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Zentes, Joachim (Autor), Morschett, Dirk (Autor), Schramm-Klein, Hanna (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2007.
Edición:1st ed. 2007.
Temas:
Acceso en línea:Texto Completo