Interactive Decision Aids in E-Commerce

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight cer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pfeiffer, Jella (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2012.
Edición:1st ed. 2012.
Colección:Contributions to Management Science,
Temas:
Electronic commerce.
User interfaces (Computer systems).
Human-computer interaction.
Technological innovations.
Marketing.
Business.
Management science.
e-Commerce and e-Business.
User Interfaces and Human Computer Interaction.
Innovation and Technology Management.
Business and Management.
Acceso en línea:Texto Completo

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