The Communicating Company Towards an Alternative Theory of Corporate Communication /

Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hübner, Hartmut (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edición:1st ed. 2007.
Colección:Contributions to Management Science,
Temas:
Marketing.
Industrial organization.
Business.
Management science.
Psychology, Industrial.
Organization.
Business and Management.
Work and Organizational Psychology.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Theoretical context
  • Purpose of the study
  • Methodological considerations
  • Reference points for theory development
  • Presentation of case study
  • Analysis
  • Analysis of case study
  • Role and analysis of context
  • Coordinating the company around dynamic purposes
  • Organising by linking decisions and actions
  • Facilitating implementation and change processes
  • Leveraging competitive position and distinctive competencies
  • Integration of findings
  • Key conclusions.

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